Showing posts with label ABS-CBN. Show all posts
Showing posts with label ABS-CBN. Show all posts

Saturday, July 5, 2008

Is a News Story Worth Dying for? (The Ces Drilon Hostage Drama)

I already mentioned before that there was a time in my distant past when I got to work with the now-famous ABS-CBN senior reporter Ces Oreña Drilon. I got to know Ces as a go-getter, a "babaeng bakla," and a woman who knows no boundaries when running after a story. These are all the ingredients that made Ces the respected broadcaster she is today.

However, this time Ces has finally recognized her own boundaries.

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I think it was last June 9 when I first heard the news about the abduction of Ces and her news crew in Sulu. When ABS-CBN initially aired the news about their missing crew without giving too much detail, the first thing that came into my mind was, "Uh-oh, Ces has really done it this time."

Ces has survived so many life-threatening situations in the past but this time, I was really doubting that she was going to successfully get out of this recent scrape alive. She outran a cascading pyroclastic cloud during the 1991 Mt. Pinatubo eruption. She escaped a fiery death after their OBB van was tipped over and set on fire by thugs. She braved tear gas during the more recent Manila Peninsula siege. All these instances paled in comparison to her brush with the terrorist group, Abu Sayyaf. Basing my idea on past reports of Abu Sayyaf hostage takings that usually ended up in one fine bloody mess, I was fearing the worst for Ces and her companions. I mean, this is a freaking terrorist group we're talking about here, not a volcano or a bunch of disgruntled military officers.

All throughout the crisis, the combined forces of the AFP (Armed Forces of the Philippines) and the PNP (Philippine National Police) as well as senior executives of the News and Public Affairs Division of ABS-CBN stood firm on their no-ransom policy. However, days after the release, news floated among media circles that there was actually an exchange of ransom money amounting to millions just to get the hostages out of the terrorists' lair. Whatever the truth is regarding this, we will never know.

Everyone sighed in relief after Ces et al were released about ten days after their abduction. However, another personality stepped into the limelight: Sen. Loren Legarda. While some were suspicious of Loren's presence in the resolution of the hostage crisis, I'd like to believe that Loren was there not as a politician but as Ces' long-time friend and former ABS-CBN colleague.

Ces later revealed that there was treachery involved in their abduction. Apparently, someone literally "fed them to the lions," so to say. At present, the father-and-son tandem of the Isnajis -- a political clan in Sulu -- who acted as negotiators are now being suspected as being in cahoots with the hostage-takers.

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What struck me the most about this entire hostage crisis was Ces' admission that she became too bold and reckless in her desire to get a good story. She went to Sulu with plans to interview a notorious rebel, and in the process of getting a news exclusive, she eventually ended up becoming the news. "It was a humbling experience," she said as she wiped away tears during their first press con after their release.

Ces learned her lesson the hard way. But have other gung-ho journalists learned theirs?

The local media has many other journalists out there who may probably be more ambitious than Ces. They are the kind who would destroy their own friends or would even kill just to get ahead on the news. I know some of these people, but I'd rather not name them. They know who they are.

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From what I remember in media ethics, a journalist should know whether or not to divulge certain information they come upon. The easiest way to determine whether to come out with potentially-dangerous news items or not is through asking oneself: how many people will benefit from this information? If a vast majority is bound to benefit from one's information, much to the detriment of a few, then this news item is worth pursuing and releasing.

However, such a rule also has its limitations. If a media person's life becomes at stake with the release of potentially-dangerous information, then this mortality factor must seriously be considered. This is something the ABS-CBN news team overlooked in their ill-fated visit to Sulu -- their safety.

I have always believed in the tenet that there is no market for dead professionals, no matter how brilliant or dedicated they are. The same tenet goes to our over-zealous media people. However, I'd rather let my school mentor and former dean of the UP College of Mass Communication, Prof. Luis Teodoro, put it more eloquently: "There is no news story that's worth giving one's life for."

Sunday, January 13, 2008

Network Wars

These TV network wars are getting too old.

ABS-CBN and GMA are once again at loggerheads over ratings. This time, it has escalated to the point of one suing the other for libel.

What irritates me is that they're involving the gullible TV viewers in their skirmish. Both networks have been airing station announcements, stating how one has been wronged by the other. The Kapamilya network says that GMA is behind rigging the ratings. The Kapuso network, meanwhile is screaming hogwash with a libel suit on the side. Both are saying that they have the TV audience in mind while fighting for the so-called "truth" behind this ratings hullabaloo.

Hypocrites!


The ratings game is not about truth "in the service of the Filipino." At the end of the day, it all boils down to money. You see, ratings play a big part in advertisers' selection on where to place their advertisements. These people will pay big bucks to the network that has the most number of televiewers because this will also translate to their ads reaching a wider consumer base. Their basis for finding out which network has the bigger audience share is through these ratings. The higher a network's ratings are, the more people are tuning in to them -- and advertisers will be jockeying for choice spots in that network with the higher rating.

At present, GMA is lording it over ABS-CBN in the ratings game, especially for evening primetime. The Kapamilya's Pinoy Big Brother which used to be their flagship program for primetime was overshadowed by the meteoric rise of Kapuso's Marimar, and the former is at a loss on how to change the status quo.

Suddenly, in comes this news about attempts to bribe target households of AGB Nielsen in Bacolod so that they would switch to GMA from ABS-CBN. This is just the kind of news ABS-CBN was looking for. And now they're screaming bloody murder.

Actually, this kind of bribery has been happening for the longest time -- and GMA is not the only station doing it. Even radio stations engage in this underhanded maneuver. I should know: I used to be part of this industry. And I'm very sure that no one is exempted from cheating at the ratings game, just as much as almost all people in the broadcasting industry receive bribes from those who want extra media mileage.


For Chrissakes, ABS-CBN: before you go pointing at the dirt on GMA, better try looking at the mirror first!

Sigh: this is precisely the reason why I sorely miss watching cable TV.